Collaboration is Queen: Unlocking Success Through Sisterhood (Part II)

Unlocking Success Through Sisterhood – In this powerful episode, Women of Color share how self-advocacy, authenticity, and collaboration fuel success. From owning your narrative to building strategic partnerships, our guests reveal the keys to thriving in life and business. Tune in for inspiring stories, actionable insights, and a celebration of collective empowerment!
🎙️ Collaboration is Queen: Unlocking Success Through Sisterhood (Part II)
Episode 179
Self-Advocacy: Owning Your Narrative
One of the most vital takeaways from this discussion is the necessity of self-advocacy. Shante stresses that women must speak up, define their own paths, and claim the recognition they deserve. She encourages women to embrace their power unapologetically and pursue their aspirations with clarity and confidence.
“We need to understand that that is our power, and we are in control of that narrative.”
This theme echoes throughout the conversation, reinforcing that success starts with self-belief and intentional action.
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Do you want more out of life? Are you ready to live boldly in pursuit of your dreams?
Today’s episode sponsor is Deneen L. Garrett LLC. Deneen, Founder & CEO, is a Passionate, Innovative, Executioner (P.I.E.) who elevates the voices of women of color and empowers them to Live a Dream Lifestyle™ through podcasting, speaking and coaching.
Deneen is a Women’s Motivational Speaker, the Creator & Host of the Women of Color: An Intimate Conversation (formerly An Intimate Conversation with Women of Color) Podcast, which she launched in 2020 and a Dream Lifestyle Coach.
Deneen specializes in helping women of color who want more out of life live boldly to create a dream life.
Hire Deneen For: Speaking Engagements (In-Person & Virtual): Leadership Development | Empowerment Speaker | Fireside Chats | Keynotes | Panels | Workshops
Signature Talks: How to Live a Dream Lifestyle™ | The Power in the Pause | Recognize Your Path and Rise Up!
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Unapologetic Presence: Showing Up Authentically
Kris shares her experience of navigating corporate spaces as the only Black woman in the room. Instead of diminishing herself, she chose to own her presence without apology.
“I'm not going to shrink because it'll make you feel better. I'm not here for your comfort. I'm here to be me.”
Women of Color often feel pressure to conform in predominantly white or male-dominated spaces. Kris’s story serves as a powerful reminder that authenticity is an asset, not a liability.
Overcoming Stereotypes: Reclaiming Our Power
A crucial discussion point is dismantling the stereotypes that often hold Black women back. Shante highlights how Black women are frequently misjudged as aggressive rather than assertive. These biases create barriers, making it vital for women to take control of their representation.
“When you are yourself, you empower other people to be themselves too.”
By embracing their stories and challenging limiting narratives, these women redefine leadership, success, and influence.
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The Strength of Collaboration
Community Building: The Power of Collective Success
Vida’s story reinforces the idea that success isn’t meant to be a solo journey. She highlights how collaboration has been instrumental in her growth.
“It takes a village to build, kind of like raising a kid.”
For Women of Color, collaboration is more than networking—it’s about forming meaningful, mutually beneficial relationships that create lasting impact.
Leveraging Strengths: Strategic Partnerships for Growth
Kris introduces the O-P-A-R-M-S framework (Opportunities, Partnerships, Audience, Resources, Mentorship, and Services) for leveraging partnerships effectively. Recognizing others’ expertise and aligning with their own strengths helps women build sustainable and influential brands.
“Collaboration is probably the most important piece of growing your brand.”
Rather than competing, the panelists encourage embracing an abundance mindset where success is shared.
Intentional Networking: Meaningful Connections
Kris emphasizes the importance of intentional networking. Instead of seeking random connections, she advises defining goals, understanding one's worth, and aligning with partners who complement their mission.
“Never limit yourself. If you don’t collaborate, that’s limiting yourself.”
Surrounding oneself with like-minded individuals fosters expansive opportunities beyond individual success.
Strategies for Success
Authenticity and Storytelling: The Key to Connection
Shante and Jackie highlight the power of storytelling in personal and professional branding. Sharing authentic experiences fosters deeper audience connections, builds trust, and opens doors aligned with passions.
“If I had to add a little bit more, it would go back to the original message about being unapologetically you.”
In today’s digital world, storytelling is essential for standing out while maintaining authenticity.
Visibility and Representation: Taking Up Space with Intention
Jackie shares how advocating for visibility in professional settings is crucial.
“I have to teach people how to make me visible for them, but also so I can use it for myself.”
Visibility is not a privilege—it’s a necessity. Women of Color must take up space, demand recognition, and assert their presence in historically exclusionary industries.
Leveling Up: Innovation and Differentiation
Vida underscores the importance of innovation in entrepreneurship. Instead of following trends, she focuses on differentiation and creativity.
“I don’t want to do what you do. I just want to do it differently.”
This mindset is essential for breaking barriers and remaining competitive.
Empowerment Through Sharing: The Ripple Effect
One of the most profound themes in this conversation is the impact of storytelling in creating community and empowerment. By openly sharing their journeys, these women inspire others to step into their power.
“Dear beautiful Black woman, I just want you to know you are more than enough. Do not fear success because it’s already yours.”
This episode serves as a love letter to Women of Color, reaffirming their worth and power.
Conclusion: The Power of Building Together
Success is not just about individual achievement—it’s about lifting as we climb, collaborating intentionally, and ensuring that our voices are heard.
By: ✔️ Embracing self-advocacy and authenticity
✔️ Building meaningful partnerships
✔️ Leveraging storytelling for impact
✔️ Creating spaces for visibility and representation
…Women of Color can expand their influence, break barriers, and create a lasting legacy.
What resonated with you the most? Drop a comment & let’s continue the conversation! 👇🏾✨
Featured Guests & Key Insights:
Kris Gordon, Chief Marketing Executive
"Marketing is more than strategy—it’s about storytelling, connection, and elevating mindsets." Kris Gordon is a highly accomplished marketing expert with a passion for creating impactful digital and social experiences. As the founder of House of PRVLG Inc., she has built a brand dedicated to innovation in PR and brand marketing. Her ability to craft compelling narratives makes her an invaluable leader in the industry.
📧 hellomarketing@houseofprvlg.com
🔗 Website
📸 Instagram
🎥 YouTube
💼 LinkedIn
📌 Pinterest
Jackie Wallace, CEO & Media Personality
"The power of voice can transform communities and create meaningful change." Known as JackieLive, Jackie Wallace is an accomplished emcee, host, and media personality with over 90 appearances and 200+ interviews. With a strong commitment to storytelling, positivity, and advocacy, she uses her platform to amplify voices and drive unity.
📧 jwallaceleap@gmail.com
🔗 Facebook
Vida Robinson, CEO & Visionary
"Creativity fuels connection—whether in holiday decor, culinary arts, or pet wellness." Vida Robinson is the founder of DREAM Holiday, Én Board Charcuterie, and Pawtastik Pupz. Her artistic eye and innovative spirit bring beauty to celebrations and everyday moments. From luxury holiday decor to gourmet charcuterie and all-natural pet treats, Vida’s brands reflect her dedication to quality and aesthetic excellence.
📧 enboardcharcuterie@gmail.com
🔗 Website
🐾 Pawtastik Pupz Instagram
🐾 Pawtastik Pupz Facebook
🛍️ Etsy Shop
Shawnte Smith, CEO
"Empowering others to reach their highest potential through creativity and transformation." A dynamic creative director and image consultant, Shawnte helps clients refine their image and embrace confidence.
📧 Email: bookmissesmith@gmail.com
🌐 Website: shesa10.net
📸 Instagram: @shesa10shop
📘 Facebook: Shesa10
About the Podcast
Women of Color: An Intimate Conversation (An Intimate Conversation with Women of Color) is a podcast about women empowerment stories and for Women of Color who want more out of life. This show is for women who have had enough and want change, especially those who have been waiting to choose themselves and live boldly.
In each inspiring episode, hear from women from different backgrounds, countries, and ages who have embarked on personal journeys, sharing their stories of empowerment, overcoming, and their path to living a dream life (style).
How to Live a Dream Lifestyle Series:
- How to Live a Dream Lifestyle™: The Overview - Empowering Women of Color Through Podcasting
- How to Live a Dream Lifestyle™: Dream
- Dream Life: Living a Dream Lifestyle: Step 3 - Decide
- In Charge: Dream Series - Drive Towards Your Dream Lifestyle
🔗 LET’S CONNECT: Hire Deneen | Instagram | LinkedIn
💡 Final Thought: What’s one way you’ve used collaboration to elevate yourself or others?
🔔 Let’s Keep the Conversation Going! Share your thoughts, tag us, and let’s continue building a community that uplifts and empowers!
Swell AI Transcript: Ambtious Women Krew 2.mp4
Deneen L. Garrett: 00:02 00:46
Hello Hello everyone, welcome back to women of color and intimate conversation. This is part two of our panel group intimate conversation so Check out part one if you haven't already, so you're prepared for part two. We do have a new face. So we have Lola, who is going to tell us a bit about herself. And she's also going to answer what inspired her to start her business or pursue her current path. Now, everybody else will just say something quickly about themselves, like what they want you to know about them. But again, if you want to know even more, go back to part one and check out the show notes because their bios and contacts are there as well. So Miss Lola, tell us a bit about you.
Shwante Smith: 00:46 01:41 Hi, good morning. So Lola is really a Kind of like my stage name, but Chante Smith is my full name. I'm the owner of She's a 10, which is an image and fashion brand that focuses on transformation, branding, beauty, image, all the things. And basically what I do is I help clients reach their, as we call it, their 10-tential, which is their highest self, through basically from the inside out. That's me and a bunch. I do have a shop and just a bunch of things. I help people, like I said, transformation is my thing. So if you could be needing me for a speech, you could be needing me for an interview, for music videos, to just all kinds of transformations. I do Halloween face paint, et cetera, et cetera.
Deneen L. Garrett: 01:42 02:00 I love that, and I love how you just got to it because I didn't even get a chance to sip. I was putting my cup up to my mouth and you said it was, that's me in a nutshell. I'm like, oh man, I'm on. So again, we're just gonna do a brief. So Chris, what's one thing that you want our audience to know about you?
Kris Gordon: 02:00 02:07 Connect better, build faster, grow more, brand and market your business, boom.
Jackie Wallace: 02:07 02:15 Boom, Jackie. When you stand out, it gives permission for others to do so as well. Yeah.
Vida Robinson: 02:15 02:29 OK, Vida. All right. One-stop shop for all of your holiday needs. Dream Holiday service line, on-board charcuterie, branching out into Paul Tassie Pups, all-natural homemade pet treats for your pups.
Deneen L. Garrett: 02:30 03:44 Love it, love it, love it. And of course, anytime anybody mentions dream, I perk up because like I said, one of the things that I do is empower women to live a dream lifestyle. So I'm all about dreaming, right? And it's not just dreaming, it's making it happen, which Vida, you're doing, right? You talked in part one about how you really tapped into that whole thing where if it's not being done, that means it's probably for you to do it. And so you're doing that. So kudos to you. And again, if y'all want to know what we're talking about or hear more, you need to check out part one. So this is an experiment, right? It's our first time doing An intimate conversation with multiple people, so we are learning as we go and it's all good right because that's what life is about like I have a whole bunch of questions. We ain't gonna get to those questions right, which is fine right because we're doing in short increments and it's fine that we're not right, because this is real time, this is real life. we're demonstrating to you how things happen, right? And we're letting you know it's okay, right? So you have an idea, it's not fully baked out, that's fine. Build the plane as you're flying. Oh, I don't even know that I want to use that reference, but build the thing as you're going, right?
Kris Gordon: 03:44 03:48 Build the ladder as you climb. There you go. Okay. I'm not triggering nobody.
Deneen L. Garrett: 03:48 04:18 I know, I know, right? Because I'm like me, I'm trying to be on a plane film, so. Right, right, right, right. So anyway, So I do want to pick back up regarding challenges. And so Lola Shantay and Chris, I do want you to chime in, but Shanti, is it Shanti or Shantay I apologize? Shantay, Shantay. Okay, so I was right. All right, so Shantay, what challenges have you faced as a black woman in your industry and how did you push through?
Shwante Smith: 04:20 05:10 I say as a black woman in our industry, we are perceived as bullies or perceived as overcompensated or, you know, versus being assertive, you know. Um, I feel like we get prejudged a lot of the time, uh, before we are actually given our roles or whatever challenges we're facing. Um, we don't have the chance to fully, I guess, introduce ourselves as who we are. Um, we're always, always prejudged. Uh, so I feel like, like I said, a lot of stuff that I teach is about empowerment. So I feel like. We need to understand that that is our power and we are in control of that, that narrative, essentially. So if we don't want to be perceived a certain way, we take control of the room and we deliver the message that we wish to deliver.
Deneen L. Garrett: 05:11 05:35 I love that. And so in essence, what you're saying is we don't really have room to make mistakes. We don't have room to grow. We can't fire everybody and then say, oops, I didn't mean to fire you, you, you, so you come back. We can't do those types of things. We have to get it right the first time, otherwise we're out. Pretty much. Yeah. All right, Chris, how about for you?
Kris Gordon: 05:37 07:57 I'm going to really kind of segue or partner in on Shante's response. I first read it like what challenges drove the business but now I'm seeing no in this actual industry and I would say It's a little bit maybe on the more PG-13 side, but I would say my kind of sex appeal has been one of my biggest challenges. And I didn't really want to use that positioning, but that's just like the first thing that came to mind. But really, it's kind of my energy. I think sometimes it can be a bit much, it can be very powerful and I didn't want to say overpowering so it could just be very powerful and that can be you know misjudged or a little bit overwhelming to some I think that even Vida could you know kind of well receive that and just being unapologetic about taking up space is how I overcame that right like yeah I come in with high energy because that's my passion and my purpose and when I was first coming into those rooms you know as Jackie said being one of the only I'm definitely you know, birthed off of a corporate girlie. Shout out to Verizon, the best, one of the best corporates, you know, structures that I've ever known. But it was mostly white men. It was mostly old, you know, seasoned, I like to say better, seasoned white women. And it was a challenge. And it kind of made me hover back. That's probably where that behind the scenes foolishness came from. And it's all good now, but it really, it was such a process journey and through just standing unapologetically in what I do, how I do it, and why I do it. And that has been one of the biggest things that I'm actually still overcoming, just owning my energy. And since I've done it, like, Experiences like this have come so naturally. I don't chase them. I'm attracting them. And it's just been super empowering as we've heard several times through this process, like the people who rock with my vibe and my energy and love the way that, you know, I can add a little bit of leg and a little bit of shoulder and still be professional, still handle business, still, you know, kick ass and take names in the process and really show up even for others just as much as I show up for myself.
Deneen L. Garrett: 07:58 08:28 Yeah, I think that summarizes it. And I love that you tapped into being unapologetic, right? Because when you first start talking, I was like, oh, no, we want to change that language. But that's the whole point of what you were sharing with us is that that's how you move through life at that time. Then you're like, hold up. It's not my problem. It's your problem. I would hear often, oh, you intimidate people. No, I don't intimidate people. People are intimidated. It's their issue.
Vida Robinson: 08:28 08:29 It's not mine.
Deneen L. Garrett: 08:29 08:55 So, you know, I'm not going to shrink because it'll make you feel better. I'm not here for your comfort. I'm here to be me. So if anything about me bothers you, you need to check that. You need to do some soul searching or whatever it is that you need to do to figure out why it bothers you, what impact it has on your life, and then move accordingly. But for me, I'm going to continue to show up and shine. Put your sunglasses on if you need to.
Kris Gordon: 08:56 08:57 Absolutely.
Deneen L. Garrett: 08:59 09:37 So again, like you, you know, like Chris has said multiple times, this is about empowering women. And so let's get into some more of empowerment. So we can open this up to everybody, but how do you show up for yourself in your brand? Chris has talked about how she is unapologetic. Jackie has shared how she's been like the only in many situations. Avita tapped into that as well. But how are you showing up for yourself and your brand in a way that could empower the women who are listening or watching?
Jackie Wallace: 09:39 11:00 I'd like to chime in if I can on that. It's interesting because my Jackie Live brand, where I'm a host, emcee, all that good stuff, it's a very forward-facing brand. I am Jackie Live, so I show up as myself because people hire me to do so. I get extra. I hire a stylist. Ms. She's a 10 has styled me personally for a celebrity conference. And so, you know, I tap into other people's talents to add to who I am. Because once again, it's about supporting the community of talent and people around me, right? So with the Jackie Live brand being very forward facing, I just have to show up as myself. But in building a community, I do take a small step back because I'm bringing other people forward, but because I'm doing it by being myself, once again, when you are yourself, you empower other people to be themselves too. So when they say, Oh, I don't know if I could do that. I couldn't do that. I'm like, here's some tips. And people believe me and they trust me when I give them those tips because they see how I do it. And they know that, okay, Jackie could do it. And she's telling me these little tips or she's like, Hey, I like your laugh. People are going to really connect to that. That's a cute, quirky laugh. And you're going to be a great instructor. People are going to believe me because I'm myself, and I'm empowering them to do that as well.
Deneen L. Garrett: 11:01 11:33 I love that. I love that. And so let me also throw this out there. And you all can kind of jump in and answer the previous questions if you want. But what strategies have helped you grow your audience and attract opportunities? We heard Chris mention manifest, which I'm all about attracting and manifesting. I wholeheartedly believe in that. It happens. It's real. I know it. Jackie, you say being yourself. So let me kind of hear from Shante and Vida as to how you're growing, attracting and also showing up for yourself and your brand.
Shwante Smith: 11:33 12:25 Yes. So I'm going to piggyback a little bit off of what Jackie said. It's going to go with the authenticity as well as collaboration. So partnering with other people that have brands that are, I guess, cohesive with mine, it speaks even loudly to the community essentially. So I would say partnering up and collaborating with others that are similar brands and also storytelling, like that storytelling is the authenticity of it. So if you're telling people real life stories, real life experiences, you're getting, you know, that authentic quality to where people can connect and really understand that experience that you went through on, you know, on even kind of playing, you know?
Deneen L. Garrett: 12:26 12:53 Yeah, and the storytelling is key, right? Like I'm constantly reading posts on whatever social media, LinkedIn, threads, et cetera, about storytelling, about your authenticity. Jackie can probably, you know, she can second this as well. As a speaker, people want to know you. They want to connect to you. So share yourself. And that's how, you know, you tap into your authenticity. That's how you connect with people. Vida, what would you like to add?
Vida Robinson: 12:55 14:45 Oh, my thing is, um, the way I keep showing up for my brand is leveling up. Um, and I have this phrase, like, I don't want to do what you do. I just want to do, do it differently. And I tell Chris that all the time. So to give you an example, um, I, if I hear one more person say, like, you should do a shark theory workshop, that's what everybody does. And I'm like, ah, I want to throw my phone and throw it at him in the face with it. And I get it. It's about making money. But I'm at a point now, like I literally, people ask me, what am I? I say I'm a visionary. Like, yes, we need to make money, but I'm at a point now where being a visionary is so key to me, where I'm like, I want to be remembered for what I do and be remembered as like this, this artist of a lifetime, you know? Because the money is going to come and the being remembered for what I do and my work is going to come. That's going to come. And I say that, so to give you an example, and I know the green bulb is coming. To give you an example, like, instead of just doing a grazing table, it's more about, okay, there's the grazing table, you see the consistent, the boards and the little boxes and all of that. No, I'm gonna level up and you're gonna see something like the spinning wheels and the layers and the little gold tiers. I'm doing it different, I'm leveling it up. because you haven't seen that before. I'm not going to give you a workshop. I'm going to give you something different. So it's about leveling up and being remembered for something different. And to give you the proof of why that is working and leveling up and working for me is because when my clients come or when I'm doing an event, before people even touch the food, they're taking pictures of it. And then it says too beautiful to eat. So mission accomplished.
Deneen L. Garrett: 14:45 16:07 Yeah, and I have to tell you, so a friend of mine here, she would see charcuterie and said, you know what? I want to do that. I'm going to do that. So she's had a business for several years. But now, I was really never one that was so much into what's in a charcuterie board, what's typically in a charcuterie board when you just go to the market and whatnot. But seeing her stuff, it's like, oh my God, I need to have an event just to order her board, her boxes, her whatever. Because it was so beautiful, like what you're saying. It attracted me. It wanted me to start to do something so that I could order her products, which I ended up doing for an event that an organization I'm a part of, we did. And I also helped her to level up because I said, oh, do you do mimosa bars? And she hadn't, but guess what? She did. But she blew everybody out, right, because we were doing these tiki boats and so showed up with the charcuterie and the individual boxes and then the champagne and the juices and all of that and they said nobody has ever done anything to this extent. So you're right, Vida, you know, your work can attract people, right? And you said people wanted, like, let's take pictures. We're not ready to eat because this is just too pretty. So that's a beautiful thing. I love that.
Kris Gordon: 16:07 17:39 And if I can just add in, because it felt like it just, it glues everybody's response together. One of my favorite strategies, and I'm even working on branding it, and I call it leverage, O-P-A-R-M-S, and that stands for arms, literally arms, but the A is audience, the R is resources, the M is money, and the S can be services or systems, but I think the core of it is leverage, and it definitely ties into Vida's response, just wanting to do it differently, add more, better, differently, that's how we show up. and say it and inspire. That's how we connect, build, and grow. That leveraging just strength and strategy has literally taken me to that next level that Vida's talking about. It's literally helped me show up authentically as myself. As Jackie said, I use a little bit of their power to add to my power, and now we're freaking powerful. You know what I mean? Like, it's something so core. And back to our first episode, you know what I mean? Our white counterparts, they've been doing that. They've been learning that name. They've been learning that game. And that's exactly why they've been able to not only create, but maintain the wealth that they have. And introducing that into the chat, introducing that into your marketing campaigns, your connecting strategies, your networking pitches is the best way to just take a little bit of what you have and add a little bit more leverage, leverage, leverage.
Deneen L. Garrett: 17:40 19:18 Yeah. And so, and going back to what Vida was saying, what I want people to really take from that as well, is that she said people suggested that she do this, that, and the other, and she chose not to, right? And so for me, what I'm hearing or what I want to say about that is, is because she knows her why and her what, right? She knows what she wants to accomplish. She knows how it She wants it to look, she knows why she's doing it. So she's not moved by other people saying, oh, you should do this, and you should do that, which is very key. And that's part of when I'm coaching people, I coach them to get clear about what it is you want. So like your dream life, what do you want that to look like? You need to get clear about that first. Then you back into it. And when you're clear, you don't move when people say, oh, you should try this. Because a lot of times, we'll be, oh, yeah, let me do that. And I was that one, because after I retired, I had planned to do consulting. Then someone said, do coaching. So I'm like, OK, cool. So I'm adding these things. And then it ended up to being, well, you know what? I really don't want to do any of that or some of that, right? I didn't take the time to get clear. And so I won't necessarily say I was wasting time. But I didn't get clear, which is what we need to do. We need to start off with that, get clear about what it is we want, how we want it to look, and then back into it. So Chris, you kind of already jumped into answering what advice would you give to other women of color looking to elevate their business. And I would say that the acronym that you just broke down for us is that. Is there something else you want to add?
Kris Gordon: 19:20 19:57 Um, you know, it does really start and end with that. If I had to add a little bit more, it would go back to the original message about being unapologetically you. I would say just boldly show up. Don't just show up and sit in the back. Don't just show up and not say a word. Show up with a plan. Show up with intention. Show up literally with the end in mind. And usually that fuels the process. But if you're, as Jackie says, and own so much and even Shante is adding in, just being yourself authentically in whatever that is, like literally the people, the things, the processes, the flow will really follow.
Deneen L. Garrett: 19:58 20:31 All right. So now we're going to enter into part two, right? So here's what a part two, and we kind of already teased it a little bit, but part two is about building together and expanding our influence. So we're going to see how much of this we can get through. in our remaining time together, but collaboration, right, has been mentioned already. It's been mentioned so far on this call, as well as on our earlier call. So who wants to really jump in and share how collaboration has played a role in their success?
Vida Robinson: 20:33 21:52 I'll definitely jump in. Collaboration is key, key, key, key, key to my success. And it's definitely been the main word for Most of last year, 2024, and still for 2025 moving forward. Collaboration, definitely with Chris. And if you ever like watch most of my reels, I always tag in at the end the logos of everybody that I work with, especially with onboard charcuterie. If it wasn't for them, I wouldn't be where I am now. It's just all about like, it's just like that. It takes a village to, you know, to build, kind of like raising a kid. And for me, it is just all about like, okay, how, you know, if you reach out and touch and then how you can help me get there and me vice versa. And I'm all about like, it's not about the big conglomerates and the corporations. It's all about the, even if it's not necessarily small businesses, but I don't look at anybody as small, but whoever has my back, I'm going to have yours, you know, be, I can reach out and touch. And then it's just collaborations.
Deneen L. Garrett: 21:52 21:52 Yeah.
Vida Robinson: 21:53 22:13 Yeah. To promote and support and do, you know, cause some people will say that they'll do it, but I can see that you're intentionally doing tag and sharing, promoting, marketing, emailing, communicating, That's what I'm all about. So the collaboration is key and it was definitely, definitely keeping my success as well.
Deneen L. Garrett: 22:14 23:50 And that is, you know, Chris had mentioned it in the first first part. And so how we got connected was from threads. Right. I think she might have saw something that I posted about the podcast. She chimed in on that and then she even mentioned something about a panel. I was like, okay, let's do it. Let's make it happen. And that's how we're here today. And as I said, this is the first time. So we're, you know, we are learning as we go and we're just doing a thing, right? We're not waiting until an optimal time. to make it happen, we're making it happen as we go. But what I wanna say about that and what you were just saying, Vida, is be about what it is that you're doing. If you say you're gonna do something, do it. And yes, social media is a great opportunity and then sometimes it's disappointing. And it's disappointing and I keep seeing all these people talking about engagement. Oh, I want more engagement. And then I'll look at their profile and they have like 60,000 followers. Right. And then I'm like, well, you're following me, but you don't ever engage with my stuff. So stop that. And start engaging if that's what you want. Like you have to do the thing that you want to have happen. Me, I'm engaging, I'm engaging, I'm engaging. And most of it is me proactively engaging as opposed to me necessarily responding to people who have engaged with me, but that's fine. I'm going to continue doing it because guess what? It led me to this conversation. It led me to another conversation. And when I posted that we're doing this group thing, a woman who I had just interviewed said, oh, I want to come back. I'm like, okay, girl, grab your cue and your group and let's do this.
Vida Robinson: 23:51 24:19 You have to be intentional. It's about being intentional, you know, and it doesn't matter how small, how big, how medium or whatever. And that's, that's what, that's what I was looking for. So I was like, whoever said they going to be about it, like Chris and Detox. I mean, I can list the name and it just so happens to small world. Whoever Detox, the Palm Leaf Play company that I had already collaborated with, knew Chris already. So it just goes to show that circle of life, and that's what it's all about.
Deneen L. Garrett: 24:19 24:37 Right. It's about who shows up for you. And those people who show up for you, you show up for them, and then they bring a friend along. So Shante, I want to hear from you about your experiences. So share with us the best partnerships or opportunities you've had.
Shwante Smith: 24:39 26:29 Oh, right. So many. Honestly, I can't say which is the best. However, like I will piggyback like I said again off of the collaboration. Collaboration is probably the most important piece of growing your brand. So I would say collaborate, collaborate, collaborate, collaborate, collaborate as much as you can. Collaborations are what spread your your word. It's what what people know you for. And it builds your rapport and your, your work ethic, etc, etc. So that's how I was able to get some of these these best jobs, if you want to call it, but I've worked with Olympic skaters, I've worked with celebrities, I've worked with locals, you know, just everyone pretty much is and it's given it's broadened. I would say my my portfolio essentially, because now I've worked with almost everyone. I mean, I haven't worked with any astronauts yet, but I mean, you know, so far, you know, I've been around. So yeah, you never, you never limit, never limit yourself. I feel like if you don't collaborate, that's limiting yourself. You don't know who you will reach. You don't know who you'll touch. You don't know who you will influence. You don't know who will be inspired by you. So collaboration is the best way to get that out there and spread it out. But for me, I think that the best jobs are the ones that touch people the deepest. I feel like the ones that moved someone, the one that made somebody get motivated to go out and do something and feel inspired by it.
Deneen L. Garrett: 26:31 26:47 Thank you for that. Thank you. And so, Chris, I'm going to throw this to you, because that's what I'm about to ask you. That's how we're here, right? Collaborations, community, that's how we're on this call right now. But what advice do you have for Black women looking to build meaningful collaborations?
Kris Gordon: 26:50 27:55 Self-awareness. Know yourself. Know your value. Don't just come to the table, you know, just aimlessly. I hear a lot of people say, let's connect, let's collab. But why? And to do what? Oh, they usually don't have the answer to those questions. And it's it, they don't know that they're in a sense kind of Put in their own foot in their mouth, for lack of a better term. So I think that goes into what Vita says, as far as being intentional, it's just knowing your why being self aware of what power you have and how you're going to bring it to the table and stand proudly on it. That would be the biggest thing. If I had to add a round two, I would say research. That's the core thing in relationship building for me. Sometimes I call it stalking, sometimes I call it market research, sometimes I call it engagement, but it's really about leveraging the Internet for all that it's worth when it's worth something good, and that's for information. I use that to fuel my relationships and the progress and growth in them.
Deneen L. Garrett: 27:56 28:52 Absolutely. And I definitely, I highly recommend that. You know, I share that with people that I coach, people in passing or whatever, and tap into social media like LinkedIn is prime for that. Right. And it's often I'm having a conversation when folks are like job searching or wanting to change their career and whatnot. Utilize LinkedIn, get to know these people. Think of the three companies you would love to work for, the three departments, who's in those departments, start building relationships with them, get to know them, give, give, give before you ask. And then also utilize LinkedIn to show your expertise, your thought leader in this, that, and the other. Take up that space there. to communicate that, right? Because there's billions of people who are using LinkedIn, so make it work for you. So Jackie, I know that based off of what you're speaking and other things, what are some key visibility strategies that have worked for you?
Jackie Wallace: 28:57 30:40 This is kind of weird to say, but OK, so if I'm tapping into my Jackie Live brand, which is once again being a Paid for part of an event, right? I'm on stage. I'm helping to kind of moderate things. I'm either interviewing people, introducing people and whatnot. It was really interesting because earlier on when I first started it, it would baffle me that somehow At the end of the event, when the social media clips went up and the recaps happened, I wasn't included in the recap. And I'm like, how in the world did you miss me when I was on stage for five hours? And so I recognized that I needed those recaps, those videos and whatnot to add to my portfolio so I could get my next opportunity. But see, if I didn't actually make it known to the person who hired me that, hey, I need to be, you know, this is a requirement. If you bring me in, you hire me, I need to be included in your recap. I need to be included on the flyer. I need to, you know, either my name or my picture should be on the flyer. This helps increase my visibility. This increases my portfolio. And I realized when I started being intentional with asking that and asking for that, they were wide open to it. They accepted it. These were things they weren't thinking about because they're not in my lane. And so, you know, I have to teach people how to make me visible for them, but also so I can use it for myself. And so I don't know if that kind of indirectly answers the question, but, you know, because I have such a presence, I also have to, once again, teach people. I don't want to say demand that from people, but teach them how to help me be visible.
Deneen L. Garrett: 30:41 31:10 Absolutely. So teaching people how to treat you, how to help you to accomplish your goals, asking for what you want, right, because we do know closed mouths don't get fed. So all of that is true, and we just need to be courageous enough to go ahead and tap into it. All right, so we are down to our last four minutes, and I'm going to ask this question. Real quick answer. I want every Black woman listening to know. So whether you're listening or watching, you want them to know what, and we will start with Shontay.
Shwante Smith: 31:12 31:28 Um, just feel empowered, um, take control and know that you can, you can run anything essentially, especially for yourself, advocate for yourself, um, empower yourself and go after what you want. Vida.
Vida Robinson: 31:35 31:52 The attention span of any user, especially on social media, is about between 1.2 to 2 seconds. And that is equivalent to the blink of an eye. So make sure that whatever you're putting out or anything that you have that you're trying to show the world is phenomenal.
Jackie Wallace: 31:54 32:04 Jackie. Dear beautiful black woman, your perspective does not make you combative. Love it. Chris.
Kris Gordon: 32:07 32:17 Dear beautiful black woman, I just want you to know you are more than enough. Do not fear success because it's already yours.
Deneen L. Garrett: 32:19 33:20 love it love it love it I appreciate you all look, we did it, we did it, we got it done, this is so awesome my very first time hope that you've enjoyed it. I have i'm like looking forward to doing more of these. As I said, you all, you can have your own solo so if you're interested email me, let me know your availability availability in March and we'll make it happen because. These part one, part two was intended just to give teasers. So people want to know more about you. And again, getting to know more about them, their information, their bios, their ways to contact them will be in the show notes. So I want to thank. Shante, Vida, Jackie, Chris, Danisha, who was with us earlier. Thank you all so much for lending your voices on women of color in intimate conversation. And again, thank you, thank you, thank you, Chris, for pulling your ambitious women together. I have enjoyed learning more about them. And everybody, enjoy the rest of your day, your weekend, all the things. Thank you.
Kris Gordon: 33:21 33:51 Director D, you are amazing. Thank you so much for everything. Flowers to you while you can still smell them. I appreciate you being so open with this opportunity. I appreciate you being so welcoming with my network that you had no idea what to expect with. I'm so grateful that exactly what I said I wanted more of this year, it is coming to fruition. And again, I can't even say enough. I didn't have to go hunt for it. It really just flowed onto me. So I'm wishing more of that for everyone here.
Deneen L. Garrett: 33:53 33:54 Thank you. Thank you, everybody.

Kris Gordon
Chief Marketing Executive
As a highly accomplished marketing expert with a proven track record of success, I am passionate about learning and creating impactful connections with people at all levels. My unique gift for communication and ability to light up a room have been instrumental in my success throughout my career.
Over the years, I have collaborated with numerous companies of all sizes, both locally and internationally. My strongest skill lies in my unyielding creativity, which has led to the establishment of House of PRVLG Inc. This company is an extension of my experiences in both B2C and B2B markets. With an intuitive perspective on privilege, House of PRVLG is committed to delivering exceptional WOW factors in digital and social experiences.
From my professional appearance to my engaging conversations and global network, I have consistently added value and elevated mindsets and skill sets for my clients. As a small business owner, my adaptability and willingness to explore, understand, and adjust make me a valuable asset to any team, organization, or project.
My dedication to leading, championing teamwork, and building communities has resulted in above-average performance and growth consistently. As a woman, military spouse, mother, and CEO, I have faced numerous challenges, but I have always persevered. I believe that small businesses are stronger together, and I am committed to helping them elevate their brand marketing strategies.
If you're wondering when you need brand marketing and PR, ask yourself, "What speaks for your business in your …

Vida Robinson
CEO & Visionary
Én Board Charcuterie is an extension of my holiday brand, DREAM Holiday, which is ultimately a “one stop shop” for all of your holiday needs. DREAM Holiday specializes in custom holiday décor for residences and businesses. Én Board Charcuterie is an added service line, specializing in charcuterie boards, grazing tables, and PAWcuterie (charcuterie for pets). It’s an overall extra, special, festive touch that can be added to customers’ holiday orders, as well as for any given occasion year-round.
DREAM Holiday is more artistic on a seasonal, home décor level. Én Board Charcuterie is artistic in the food category. However, what both brands have in common is that they both provide me the creative space to go through the journey of executing artistic visions, play with color palettes on blank canvases, and wow customers with the outcome of my final masterpieces.
More recently, I've added a spinoff brand to Én Board Charcuterie: Pawtastik Pupz, which is a duo entrepreneurship with my 16 year old daughter bringing your beloved pets ALL natural pet treats - GUARANTEED to go along with my PAWcuterie Boards. So far, we've been getting great feedback and reviews. We can be found on Instagram and Facebook, and orders can be placed online on Etsy:
Pawtastik Pupz
Instagram:
www.instagram.com/PawtastikPupz
Facebook:
https://www.facebook.com/profile.php?id=61573129612194
Etsy - ORDER ONLINE NOW:
https://pawtastikpupz.etsy.com

Shawnte Smith
CEO
Shawnte Smith is a dynamic creative director, accomplished image consultant, and published photographer with a passion for transforming visions into stunning realities. Based in Norfolk, Virginia, she is the powerhouse behind She’s a 10, a fashion and image brand that empowers clients to enhance their personal and professional image.
With over a decade of experience in personal branding, styling, and creative direction, Shawnte’s expertise spans photography, makeup artistry, wardrobe curation, and image transformations. Her unique skill set enables her to bring out the best in her clients on camera, video, and in-person for auditions, corporate events, and entertainment projects. Her work reflects her philosophy of Tentential—helping others reach their highest potential and embodying excellence.
A multi-published photographer, Shawnte is often booked for birthdays, weddings, business shoots, and specializes in artistic, creative projects. Her meticulous eye for detail and innate storytelling abilities have helped her craft captivating imagery that resonates deeply with her clients and audiences.
Her expansive portfolio includes working with elite clientele such as gold medal Olympic skaters and celebrities such as Robin Givens, Wendy Williams, Victor Willis, and most recently, Lateshia Pearson of Belle Collective—as well as the everyday individual looking to refine their image.
Although she wears many hats, Shawnte embodies her brand’s commitment to refinement, excellence, and bold creative expression. In 2025, she is set to launch Ten Pr… Read More

Jackie Wallace
CEO
JackieLive is a seasoned Emcee, hostess and media personality. She has captivated audiences of thousands across stages, radio shows, daytime TV, news stations and magazines,. JackieLive has also moderated celebrity panels, music festivals, political rallies, art and fashion events, charities, corporate and sporting events. With a portfolio of 30+ organization collaborations so far, she has done over 90 events and appearances and has interviewed 200+ppl
“He (God) affirms me in my gifts daily and if I have a mic in my hand, I vow to always use my voice to amplify positivity, unity, justice, love, faith in oneself, and in Christ.’
-JackieLive