#5 Best Women of Color Podcast
March 10, 2024

Mindset Shift: Redefining Work and Self-Care with La’Vista Jones

Mindset Shift: Redefining Work and Self-Care with La’Vista Jones

Mindset Shift: Redefining Work This week's guest, LaVista Jones, shares her journey from corporate dropout to successful entrepreneur, author, and coach. Born and raised in Ohio, she now resides in Arizona with her family. LaVista's podcast, Boss Talk, challenges listeners to reconsider their approach to work and self-care. Tune in to hear about her podcast's origins as a networking event and her deep-dive interviews with entrepreneurs, highlighting both their successes and failures.

Mindset Shift: Redefining Work and Self-Care with La’Vista Jones

Episode 151

This week’s guest, La’Vista Jones, shares how by prioritizing self-care, individuals, especially women of color, can step into their power and create the life they truly desire which she has done for herself.  Born and raised in Ohio, La’Vista, CEO/Founder, now resides in Arizona with her family. LaVista's podcast, Boss Talk, challenges listeners to reconsider their approach to work and self-care, Mindset Shift: Redefining Work. Tune in to hear about her podcast's origins as a networking event and her deep-dive interviews with entrepreneurs, highlighting both their successes and failures.

This episode covers:

  • [00:03:39] Transition from networking to podcast.
  • [00:19:28] Dream of writing a book.
  • [00:27:04] Motherhood journey.

Watch on YouTube | Listen on Apple Podcast | Spotify | Any Player

 

Do you want more out of life? Are you ready to live boldly in pursuit of your dreams?

Today’s episode sponsor is Deneen L. Garrett LLC.  Deneen, Founder & CEO, is a Passionate, Innovative, Executioner (P.I.E.) who elevates the voices of women of color and empowers them to Live a Dream Lifestyle™ through podcasting, speaking and coaching.

Deneen is a Women’s Motivational Speaker, the Creator & Host of the Women of Color: An Intimate Conversation (formerly An Intimate Conversation with Women of Color) Podcast, which she launched in 2020 and a Dream Lifestyle Coach.

Deneen specializes in helping women of color who want more out of life live boldly to create a dream life.

Hire Deneen For: Speaking Engagements (In-Person & Virtual): Leadership Development | Empowerment Speaker | Fireside Chats | Keynotes | Panels | Workshops

Signature Talks:  How to Live a Dream Lifestyle™ | The Power in the Pause | Recognize Your Path and Rise Up! 

Hire Deneen to speak at your next event

 

Selfcare Time

Prefer to listen to this episode on YouTube?

Transition from networking to podcast.

La’Vista Jones: “The BOSS™ Talk podcast started in 2018 as a networking event. Every month I would get together with an entrepreneur and talk about the good, the bad and the ugly, things she failed out, lessons learned. We’d especially talk about, as a boss, her taking care of herself. Those two things have to go hand in hand. You can’t truly fulfill your vision if you don't also take care of the visionary. COVID happened so the boss talk transitioned into an actual podcast.  So now we have a much greater reach.  Individuals can participate in boss talk all around the world.”

Dream of writing a book.

La’Vista Jones: “Growing up watching sex in the city, I just knew that I was going to be the black version of Carrie Bradshaw.   Sitting there typing something and somebody was going to pay me thousands, millions. The BOSS Shift: Do What You Love, Without Sacrificing Yourself To Do It is a guide to figuring out how to make those mindset shifts that you need in regards to how you engage with your work and your rest because, you can do both. It’s about how you can leverage both systems and self-care to actually get to where it is you want to go with the impact you're trying to make without sacrificing yourself to do it.”

 

Listen to this podcast episode on Spotify.

Living a Dream Lifestyle Newsletter

 

Motherhood journey.

La’Vista Jones: While looking at your framework, Dream, Decide/Design and Drive, the thing that came up for me, as far as my dream lifestyle is incorporating my motherhood into the way that I live my life. I'm so fortunate that I've been able to design a business and a lifestyle, a professional lifestyle, to not only take care of my family and to contribute to the household the way that I need to, but to be able to have that freedom to be the kind of mom I've always wanted to be. I have a young son that's eight, I am able to fully lean in to being a mom.I can go up to the school and participate in classroom stuff. I'm part of the PTSO board. I'm able to be up with him when he's getting ready to go to school and laugh with him and do goofy stuff when I go and pick him up after school. It really brings me a lot of joy that I don't have to ask somebody permission to go on a field trip with my son. I've been able to build a life that affords me the opportunity to do that.”

Love Letter from La’Vista

Dear women of color who are listening, it is your right to do the work that you love without the expectation of sacrificing yourself to do it. The time has come for the self-limiting actions to end because it's time to shift and make an empowered choice of choosing yourself and the life that you want. The woman that you are becoming will cost you people, relationships, spaces, maybe even some material things. Choose her anyway. Let your curiosity of the life that you want to live, fuel your desire to put boundaries to the test. Even if it feels uncomfortable, you know, who's going to give you everything that you want. You are now that you're focused and driven by a curiosity to fully live life on your own terms. Take it one day at a time, extend grace to yourself and shift. Even now, you may still feel the suffocating weight of overwhelm on your shoulders. My parting advice is to make sure that you stock up on patience and implement your shift. Whenever you need it, take time to pause, breathe, reset. Trust me, it is okay to take off your Wonder Woman cape. You are already worthy and capable, and you don't have anything else to prove. Hold space for yourself with the support of others that give you the room that you need and the presence of their unconditional positive regard. And no matter the challenges you face, making a lasting shift is going to require mastering resistant, self-aware, compassionate, badassery. Embrace the shift anyway. Love, La’Vista.

Resources Mentioned

Gems Dropped

  • 00:03:28 - "I don't think that you can truly fulfill your vision if you don't also take care of the visionary."
  • 00:07:27-00:07:37 - "You have something of value to add to that conversation and somebody needs to glean something from you."
  • 00:10:37 - 00:10:48 "You can't be afraid to say, hey, I want that. It's OK."
  • 00:16:43 - "Rest is also resistance.”[Quote 2]

 

About La’Vista Jones

La’Vista Jones is a certified coach, six-time author, host of the BOSS™ Talk podcast and professional speaker with a message that challenges others to shift the way they engage with their work and care for themselves in the process. Her latest book, The BOSS™ Shift is a literary blueprint for implementing her signature framework that fuses systemization and self-care into practical self-preserving strategies for work-life balance.

As a corporate dropout and burnout survivor turned entrepreneur La’Vista is the founder and CEO of 31 Marketplace, an agency passionate about providing solutions for ambitious visionaries to amplify their impact, without sacrificing themselves to do it. Through her company’s initiative, The Amplify Effect, La’Vista and her team are on a mission to help these change agents bridge the gap between innovation and influence through sustainable podcasting.

Although she is a proud native of Ohio, La’Vista currently resides in Arizona with her husband Stewart, their son publicly known as ‘The Cub’ and bull mastiff puppy, Atlas.

Website: https://www.thirtyonemarketplace.com/

Podcast: Boss Talk https://podcasts.apple.com/us/podcast/boss-talk/id1566543432

Email: lavista@thirtyonemarketplace.com

Instagram: https://www.instagram.com/lavistajones/

Facebook: https://www.facebook.com/lavistajones

LinkedIn: https://www.linkedin.com/in/lavistajones/

 

Other Content You’ll Enjoy

How to Live a Dream Lifestyle™ Series: 

1 of 4 How to Live a Dream Lifestyle™: The Overview - Empowering Women of Color Through Podcasting

2 of 4 How to Live a Dream Lifestyle™: Dream

3 of 4 How to Live a Dream Lifestyle: Step 3 - Design

4 of 4 In Charge: Dream Series - Drive Towards Your Dream Lifestyle

 

Living a Dream Lifestyle Newsletter

 

What mind shifts do you need to make? Leave your thoughts in the comments.

 

Opinions expressed are our own and not intended to disparage anyone.

Transcript

Deneen L. Garrett: 00:03 00:24 This week's guest is CEO and founder LaVista Jones, a certified coach, six-time author, host of the Boss Talk podcast, and professional speaker with a message that challenges others to shift the way they engage with their work and care for themselves in the process. LaVista, tell us more about you.
La'Vista Jones: 00:26 00:50 Thanks for having me on the show. So, um, I am a former corporate dropout turned entrepreneur, uh, author and a coach, uh, live here in Arizona with my little family. Um, but I am, uh, an Ohio girl through and through born and raised Detroit. Okay. Okay. Yeah. So, you know, are you, are you a Wolverine?

Deneen L. Garrett: 00:51 00:55 I'm not, however, I root for the home teams. Got it. Got it.

La'Vista Jones: 00:55 01:17 Okay. Okay. All right. You know what? I won't hold that against you because I'm totally a Buckeye. Oh, yeah. Absolutely. A thousand percent. You can take the Buckeye out of the state, but you will never take the Buckeye out of the girl. Yes. So, um, but yeah, that's, that's a little bit about me.

Deneen L. Garrett: 01:19 01:28 Awesome. Thank you. And, you know, and we'll get to know a little bit more about you, but the number 1 thing, I guess, right, is that you're from the Ohio state.

La'Vista Jones: 01:28 01:38 I am from the state of Ohio 1000%. Yes. Nobody will ever get that. confused.

Deneen L. Garrett: 01:38 01:49 All right. All right. Although, you know, I hate to say it, but it looked like you got on a maze there, you know. You know what, listen. Hey girl, I'm just saying, you know.

La'Vista Jones: 01:49 02:14 So listen, in the fall, like I literally do have to, um, Really think about things that I'm going to wear together because one of the thing I love blue stripes And I love this color yellow, and then when I put them together I'm just like oh absolutely not because I also am married to a wolverine. Oh Yeah, he will be real quick to point out like you look real amazing blue No

Deneen L. Garrett: 02:17 02:18 No.

La'Vista Jones: 02:18 02:26 Yeah, well, I'm just saying. Especially after these last three years, it's like, oh my God. Right? Yeah.

Deneen L. Garrett: 02:26 02:39 Yeah. Yeah. So for those of you who have no idea what we're talking about, look it up. It's a rivalry and it's like, we play.

La'Vista Jones: 02:39 02:43 Yes, it is the greatest rivalry of college football, hands down.

Deneen L. Garrett: 02:43 02:56 Right, right. Awesome. I love it. So let's talk about your boss talk podcast. OK. Challenge others to shift the way they engage with the work and care for themselves in your latest book, The Boss Shift. Let's get to that.

La'Vista Jones: 02:57 04:31 All right. So the podcast actually started in 2018, actually as a networking event, right? So every month I would get together with an entrepreneur here in the Valley, interview her just about her experience as a business owner, but not just the highlights, right? Like really talking about like the good, the bad and the ugly, like the things that she failed out, those lessons that she learned. the struggles that she's had, especially as a boss and taking care of herself, because I think that those two things have to go hand in hand. I don't think that you can truly fulfill your vision if you don't also take care of the visionary. But then COVID happened and we were no longer able to do those in person. So the boss talk you know, eventually transitioned into an actual podcast form in 2021, I believe, as a result of pivoting from COVID. And so now we have a much greater reach, right? Because before, unless you were here in the East Valley of, you know, Phoenix, you couldn't participate. And now, you know, individuals can participate in boss talk all around the world. And the book itself is really a guide, right, to figuring out how to make those mindset shifts that you need in regards to how you engage with your work and your rest, because you can do both. Those things aren't mutually exclusive. You actually have to do both. And how can you leverage both systems and self-care to actually get to where it is you want to go with the impact you're trying to make, but without sacrificing yourself to do it.

Deneen L. Garrett: 04:32 05:36 Yeah. And so we will talk a little bit more about that because that is something that I made sure to incorporate, um, in the podcast. And that's talking about self care, caring for ourselves. Um, um, and as you said, taking care of the visionary, right. Um, which is so important and something that we don't necessarily get into, but I wanted to share that. So we have a similarity because my podcast started as a panel from panel to podcast. This is my journey. And so those who are watching and listening, I mean, take some clues from that. We both started a podcast, which initially was something else. Right. And so you can turn that thing into something else and can continue to evolve it and grow it and pivot, as LaVista said. Absolutely. Yep. So this podcast, Women of Color, an Intimate Conversation, is about empowering women of color and elevating their voices. How would you challenge them? Like, what three actions would you suggest women of color take to tap into their power and voice?

La'Vista Jones: 05:36 08:16 Well, I'll share a quick story if I can, right? Like, women of color are listening to this. So I think that this will resonate with them. I'm in my 40s. I'm in my young 40s. I'm 43. I was raised by a baby boomer, right? It was raised by a woman from the South. And so that generation of parents, children really were raised to be seen and not heard. And so one of the things that really I kind of took away from that upbringing was that what I had to say and what I wanted to share really didn't have value. It didn't matter because the adults didn't want to hear that, right? You're supposed to not be heard. You don't get into grown folks' conversations. You don't, you know, you're not, this chatty Cathy when you're around like adults and things like that. And so one of the things that I would challenge women to do to really leverage the power of their voice is to stop listening to that limiting voice, right? That they have in their head that is telling you what you have to say isn't important. Like let's unlearn that as a people. Let's fight against that voice and say, you know what, hey, what I have to say actually is important. So challenging that voice, first and foremost, that might be telling you to stay quiet. Don't do that. Right. The second thing I would say is to actually acknowledge your value, right, to appreciate the knowledge and the experience that you have. whether you're a woman in corporate, whether you are an entrepreneurial woman, whether you are a domestic homemaker, you have experience and expertise doing something amazing. Acknowledge the value that you bring to a conversation, to a panel, to a podcast, to a keynote, to just having a conversation with a mentor or a mentee. Acknowledge that you have something of value to add to that conversation and somebody needs to glean something from you. You've got something on the inside somebody else needs to learn from. And the third thing I would say is to practice asking for what you want. I think that growing up the way that I grew up, it became difficult for me in my corporate, in my professional life to see an opportunity and say, hey, I want that. That's something that I want. And so I think that we have to get comfortable being uncomfortable, putting ourselves in those positions to say, that's something that's in front of me and I want it. And I'm not going to be afraid to say, I want to go after that opportunity. I want, you know, to do this. I want to pursue that. Ask for what you want. That would be my third thing.

Deneen L. Garrett: 08:16 10:37 Absolutely. And all three definitely resonate. So with the first one, it's interesting because on Tuesday I was having a conversation and we were talking about, and I was really saying how you know, with my grandparents, how so much knowledge, you know, I missed out on, right? Because I didn't sit and ask questions. And so the people that I was talking to, they said, well, you know what, don't be so hard on yourself, you know, because there was a generation to whereas you were seeing, like you said, you were seen and not heard. And so that is a lot of people's experience, right? So again, those who are listening and watching, If that's your experience, that's fine, but it doesn't have to be who you are today. You can ask those questions, right? You can you can ask, you know, like you said, get what you need. And then a second part. So the podcast episode that went live on Monday, we talked a lot about limiting beliefs. So check that one out. It's embracing change, breaking free from limiting beliefs. And it's episode number 148. And so that ties in exactly with what Lavisa is saying as far as those limiting beliefs, right? Because we all have them to some extent, right? And they come from different places, right? They come from whether or not you were supposed to sit in the other room, right, at the kids' table. You know what I'm saying? When we were having those family dinners and whatnot. And so there is a lot of truth to that. And then another one, and I'm looking forward so I can give the exact name and episode for this, but it's definitely about speaking up. You have to tell people what it is you want and what you need. And that particular episode was with Shea Phillips. So I think that one is, yes, empowering leaders, women of color as chaos coordinators, that was, not sure which episode number that was, 129. And that one was good because she came up with this reference, this cars reference and what that stood for. But basically one of them was for sure raising your hand. You have to tell people what you need and what you want, right? That, you know, if we're talking about in corporate spaces and workspaces in general, it used to be a time where you can just go in and get your work, you know, get it. And then people recognize that and they came and tapped you. It doesn't happen as much. Now you have to let people know what it is and what you want so that you can get it.

La'Vista Jones: 10:37 10:53 Exactly. You can't be afraid to say, hey, I want that. Like, I want that. It's OK. You're not that five-year-old little girl anymore. You know, you're allowed to say, I want that.

Deneen L. Garrett: 10:53 11:22 Absolutely. Absolutely. So going back to taking care of the visionary, So, you know, we don't take, like I had said earlier, we don't always take care of ourselves, right? Right now is a big push for self-care, right? You're seeing self-care here and there and you're seeing it because people just take that for granted and it's something that they don't necessarily do. So talk to us more about the importance of taking time for ourselves and the power in the pause.

La'Vista Jones: 11:23 14:45 Yeah. So self-care is such a personal, like ongoing journey. So I want to say that first and foremost, it's not something like that you achieve or, you know, like, Hey, I did it today. Like I'm good. Like it's something you've got to do with intentionality every single day. Right. And so this idea of the power of the pause, I think there are, there's lots of value and benefit from it. I'll just touch on a couple, you know, during our time together. The first one is, um, it gives you that reset, right? You know, I think that there are memes and things like that that go around social media where it's just like, Hey, your computer is better when you do a, you know, a control R alt delete and like, you know, restart it, like try that with yourself, right? Like there's some truth to that when you just kind of unplug and give yourself a moment to just breathe and decompress. It's just like, Okay, like now I can like get back into it because you're refreshed, you feel more rested, you know, you've given your body what it needed, which was just a break. We're not designed to just go, go, go, go, go, go, go and constantly be in hustle and be in response mode. We're designed to rest and so we need it. And it reminds me of that quote where it's like, work is honorable and rest is honorable. Do both and neglect neither. You need to do both. So the second thing I would say is the power of the pause really helps to increase self-awareness. So there's a practice that I do with my clients is a weekly self-reflection and it's the time where you kind of get quiet. And you really just start asking yourself some introspective questions. One of them being, you know, how do you feel? And really giving yourself an opportunity to truly answer that, you know, for yourself. Like, how do you feel? Do you feel anxious? Do you feel tired? Do you feel overwhelmed? Do you feel, you know, like this or like that? And then, you know, one of the other questions is, you know, what do you need? So what do you need in relation to how it is that you're feeling? If you're feeling overwhelmed, is there somebody you need to talk to about saying, hey, can you take this on for me? Can you delegate this to somebody? Do you need to have, you know, brunch with your girlfriends because you're feeling lonely or like you feel like you need to talk about something? So it gives you an opportunity to reconnect with yourself and to be more self-aware. And then I think that the third value of the pause is it actually helps to invite creativity into your life, right? When we are just constantly on the go, go, go, busy, busy, busy doing all these other things, we don't really give our mind an opportunity to just relax. so that it can do its magic and give you those innovative ideas or solutions or giving you a different way to think about doing X, Y, and Z. And so when we take a pause, we relax and We give our ourself that just kind of like white space in our calendars. It actually invites creativity into your life so that you can have like those innovative moments that make you better in your corporate life, in your entrepreneurial life, in your, you know, time as a mom, a spouse, like all of the areas in your life. So those would be like the three I would like point out specifically about the power of the pause.

Deneen L. Garrett: 14:45 16:31 Yeah, absolutely. And then the thing about rest, it was it was so interesting to me because a few months ago, On Sundays on LinkedIn, I would post about self care and, you know, and just throw out some different things that are. That are things that could be considered self care, right? Because people think, oh, go on and get a massage the basis. No, there's more to self care than just that. And I came across how rest is restoration. And I'm like, wow, that's real deep because you just think about the, you know, that root word or, you know, the rest part. And it's like, oh, just rest. Well, what does rest really mean? Right. And you kind of broke it down a bit for us, but even going further, restore. Right. Like you said, unplugging, alt control, delete, you know, you're reset. You're able to just stop where things are now. Let me, let me run that back, you know. and start over. And that's what it does for you and all the great things that come along with that. Absolutely. Because I over the summer took a two month pause from social media. And it was it allowed me to reset. It allowed me to really be present and just to sit with myself and not feel like, oh, my God, I need to go ahead and post, because you know how with algorithms, we're always on, we're always having to post something. to keep up, otherwise it forgets you. You know what I'm saying? You can go from 20,000 impressions, whatever, to two, because, oh, we forgot you. Like, what have you done for me lately? And so we have to just get around to switching up to think, you know what, I need this pause. And we have to take it before it takes us, because it will happen. Our bodies will let us know. Like, if we don't pause, if we don't take those breaks and rest and restore and all of those things, the body will do it for us.

La'Vista Jones: 16:31 17:11 Oh, yeah. A thousand percent. And, you know, along those same lines, rest is also resistance, right? It really is. If you think about, you know, us as Black women, right, in our history in this country. This country, whether you care to admit it or acknowledge it or not, was really built on the backs of people who look like us. And that has been this thing of, like, you've got to work, you've got to do this, you've got to, like, be on your grind, like, all the time. Well, you know what? No, you need to go sit your hips down and take a break.

Deneen L. Garrett: 17:11 18:13 Ma'am, yes, listen, and I got so excited because a couple of weeks ago, I was on a panel for the female quotient and the course is February black history month. So, and we were talking about how black women are put in volatile positions and whatnot. And so that came up, right? It came up with and another reason why, you know, some people while we don't pause is because, like you said, we didn't have the privilege to be able to do so. Someone was talking about how, you know, like co-workers, they, you know, go ski, they do this, they do that, you know, family trips every, you know, every summer, all those different things. And we were the ones that were not, because guess what? Often the Black women were taking care of the houses. You know, we were taking care of the things for these people. We were doing the things that allowed other people the luxury. To have rest. Yes. To have rest. So yes, when you said that it's resistance, I was like, mm-hmm. Yes. Let's say more. Right.

La'Vista Jones: 18:13 18:55 Absolutely. It truly is. You know, I'll, I'll let you in on a little secret, you know, being here in Arizona, we're surrounded by, um, resorts. And I tell my husband all the time, like I'll, you know, take my laptop sometimes to go sit and work poolside or really just kind of relax and just kind of have a down day and just sit by the pool and have lunch ordered or whatever. And I was telling him, I was like, it brings me such great joy to be me in all of my blackness, sitting there poolside while other people are like waiting on me and bringing me drinks and bringing me food. And it's just like, you're not one of the things you're not going to see me. You're not going to see me work myself to death. Right. It's not.

Deneen L. Garrett: 18:55 19:26 No, absolutely not. No. And that's why I actually do what I do, which is empower women of color to live a dream lifestyle now, right? Start living now. Don't wait until your retirement age. Don't wait. Don't wait for any particular thing. Start now. What is that joy? What brings you joy? And start bringing more of that into your life. And we'll come back to this. So I honor my late sister, author and poet, Soul True, by asking about Dreams Deferred, which is the title of one of her books. Please share a Dreams Deferred minute.

La'Vista Jones: 19:28 20:39 I think my dream deferred was writing my first solo book. So I wrote as a little girl all the time. Um, I remember even being published in like my local newspaper, like in elementary school. And, um, then growing up and started watching sex in the city, I just knew that I was going to be the black version of Carrie Bradshaw, right? Sitting there typing something and somebody was going to pay me like, thousands, millions, I don't even know how much, you know, she made, but she had to make money to be able to live in Manhattan. Right. So, and where Manolo. I knew that, like, I'm going to have a life like this. Right. But, you know, it's not like I didn't study writing in college, you know, my, my corporate career was more around controls and audits and things like that. And so, I got away from writing. But being able to be part of book anthologies and actually see my work published was great. But being able to do it for the first time completely by myself, these are all my words. And then seeing the impact that it has made in those that have read it, that truly was a dream deferred.

Deneen L. Garrett: 20:39 20:49 OK. OK. Right. And you know what? It was a passion of yours. that it never left. It just kind of went underground.

La'Vista Jones: 20:49 20:51 Yeah, it went dormant for a little while.

Deneen L. Garrett: 20:51 20:51 Yeah.

La'Vista Jones: 20:51 21:03 But then, you know, it was kind of like, you know, a butterfly going into its cocoon. It had like a diapause kind of like phase. But then it came out and it's just like, all right, we're ready now.

Deneen L. Garrett: 21:03 22:58 So six months, you know, I said that. So absolutely, we have that going on. And as a matter of fact, so this book back here, Upward, This was 1 that I was part of as well. And it was 1 where I contributed, didn't think much about it. And then this past summer, the publisher posted on LinkedIn how it won an award. It was like 3rd place for a book award. And then not only that, she also added that it was part of a college graduate course. So they said at 1 of the colleges in Minnesota, they use it as part of their. their programming. And so what it did for me is it reminded me, right, because I went back and read my chapter and I'm like, OK, that was like five years ago, but it's still me. Right. And I'm like, what this is. Let me let me revise this. Let me bring this back. Let me bring this back to life and have those conversations about it. And so in my speaking, I now have added the leadership back as one of my signature talks. And it's really coming from the book. It's coming from The section that I wrote in the book, so I love that for you. Right? And just to share my experience with it as well. Yeah, and also to encourage and motivate those out there that are thinking about writing and maybe they had a dream years ago. wanted to write and become an author, you can. And it's really, really easy today. And it's so many ways for you to do it. You can do it as part of an anthology. You can do it as a solo. You can, you know, shop it to get a publisher and you can self-publish. So, so many different ways. And then here's the deal. You can even, you know, just start writing articles like on LinkedIn and stuff. Write your own blog. So, there's so many different ways that you can write. So, yeah.

La'Vista Jones: 22:58 23:19 Absolutely. I mean, you know, I, I say it to my clients all the time. Like your voice has the power to change the world. You just have to give yourself permission to use it and use it in whatever medium feels right to you. If you're a writer, right. If you are a speaker speak, um, but use, use your voice.

Deneen L. Garrett: 23:19 24:16 Absolutely. Absolutely. And that's what this podcast is all about. And again, that's how it started, because I mentioned it was a panel and it was and I had created the panel to provide LGBTQ plus women of color and allies a platform to use their voices at a national conference. And so that's where that came from. And it grew into this. And like you said, as far as, you know, going from having your meetings locally in Arizona with entrepreneurs to, you know, being reached by thousands and growing. Absolutely, that's what a podcast does. My top audience, in addition to the US, of course, number one is Bangladesh. We have India, we have Spain, and South Africa is on Spain's heels. So I look at the analytics and I'm marveled by it because who them people listening?

La'Vista Jones: 24:19 24:38 There are women who are hungry for some advice and like, how did you do it? Like, I want to do it too. They want that motivation and inspiration. Again, going back to, you know, acknowledging your expertise and your lived experiences, like there's something that somebody can glean from anybody.

Deneen L. Garrett: 24:38 26:12 Right. And that is the part right for us to hold on to and to really pay attention to those who are listening, those who are watching. there's somebody somewhere. Again, Bangladesh. I have no idea who's, you know, how I even got to Bangladesh, right? Like I understand Spain. I understand India because I've had guests from those countries, right? But Bangladesh, I'm just so impressed by that one. And then, of course, South Africa. So those are the top four. And I also always have to throw out Germany because Germany stays in the top 10. But when I first started, I had a colleague who is in Germany and she was listening from day one and was sharing it, right? So I always have to give Germany love and her name is Sabine Deppert. And I always have to shout her out because she was sharing, and she's a white woman, and she was sharing a podcast with people and learning from it, right? Like you said, and gleaning something from it. So I definitely always want to shout out my folks. And so I did say we're going to talk a little bit more about living a dream lifestyle. And as I said, I empower women of color to live a dream lifestyle. For me, and it's different for everyone, for me, number one is travel. So that means hopping on a plane, going to New York to see a play, if that's what I want to do, and coming back. It could be going to Amsterdam for Thanksgiving and coming back, right? It could even be going to an island and staying a little bit longer. So what is a dream lifestyle to you and how do you live a dream lifestyle?

La'Vista Jones: 26:12 28:01 Yeah, I was looking at your framework, right of dream, decide, design and drive. Right. And so when I was reading through that, the thing that came up for me, as far as like my dream lifestyle is incorporating my motherhood. right into the way that I live my life. And so, you know, I'm so fortunate that I've been able to design a business and a lifestyle, a professional lifestyle, you know, to not only take care of my family and to contribute to the household the way that I need to, but to be able to have that freedom for me to be the kind of mom I've always wanted to be. So, you know, when I was a little girl, you know, the thing that I knew that I wanted to be, in addition to, like, Carrie Bradshaw and being, like, the second coming of, like, Whitney Houston, I knew I wanted to be a mom. Always wanted to be a mother. And so now that I have a son, I have a young son that's eight, I am able, when I need to, to fully lean in to being a mom. Like, I can go up to the school and participate, you know, in classroom stuff. I'm part of the PTSO board. I'm able to pick him up. I'm able to be up with him when he's getting ready to go to school and laugh with him and do goofy stuff when I go and pick him up after school. It really brings me a lot of joy that I don't have to ask somebody permission to go on a field trip with my son. Or, you know, if he's sick to say, hey, you know, and try to see, like, are you going to be understanding that, like, hey, I can't come into the office today because I've got this sick kid I need to take care of. It's like, hey, this is my priority. Yes, I'm going to take care of my son. I'm going to give him all of the healing snuggles that he needs today. And I've been able to build a life that affords me the opportunity to do that.

Deneen L. Garrett: 28:02 30:13 Yeah, and such a beautiful life, right? So what I'm hearing is freedom and flexibility, which is what most people talk about, right? Whether they call it that or not, that's really what they're describing. A friend of mine, I was talking with her on Saturday and she was saying how she hasn't been working for a while. And I'm like, wait a minute, what happened to that other place? And she ended up leaving Her previous employer, because it was an issue she was ill, and they were not understanding and allowed any flexibility around it. So she ended up having to quit, which is, you know, which is where we don't want to be right. We don't want ourselves in a position to whereas we're having to answer to someone else. for something like that. You know what I'm saying? Like when it's really serious and, you know, you didn't ask for vacation time, you know, I'm ill, I'm not doing well. Like there was no flexibility because she wasn't necessarily asking not to work. She was maybe asking for, is it okay if I work remotely? And they weren't even willing to do that. Yeah. So, you know, so absolutely, you know, living, you know, creating that life that we have that flexibility and freedom. So I'm glad that you were able to to design your life like that. And I love that you mentioned my framework, right? So then you probably also heard me say that I had, so there's a four part series that I've done. And actually I recorded the fourth one. I haven't published it yet of the Dream Lifestyle series. And so, so make sure you all check that out. There's the overview out there, which gives a high level overview introducing it and the framework. Then it breaks down the first one, which is dream. Then the second and plus the decide and design. And then the final one is drive. And that's the one that I have to publish. And so I love that you picked up from that. So the Vista Jones, before we leave, what would you like to share with the listeners and those watching?

La'Vista Jones: 30:14 31:59 you know, if it's okay, I would love to read a love letter that I wrote to the readers of my book, because I think that it will resonate with the ladies that listen to the show and it's, it's pretty short. So, um, Dear women of color who are listening, it is your right to do the work that you love without the expectation of sacrificing yourself to do it. The time has come for the self-limiting actions to end because it's time to shift and make an empowered choice of choosing yourself and the life that you want. The woman that you are becoming will cost you people, relationships, spaces, maybe even some material things. Choose her anyway. Let your curiosity of the life that you want to live, fuel your desire to put boundaries to the test. Even if it feels uncomfortable, you know, who's going to give you everything that you want. You are now that you're focused and driven by a curiosity to fully live life on your own terms. Take it one day at a time, extend grace to yourself and shift. Even now, you may still feel the suffocating weight of overwhelm on your shoulders. My parting advice is to make sure that you stock up on patience and implement your shift. Whenever you need it, take time to pause, breathe, reset. Trust me, it is okay to take off your Wonder Woman cape. You are already worthy and capable, and you don't have anything else to prove. Hold space for yourself with the support of others that give you the room that you need and the presence of their unconditional positive regard. And no matter the challenges you face, making a lasting shift is going to require mastering resistant, self-aware, compassionate, badassery. Embrace the shift anyway. Love, Lovista.

Deneen L. Garrett: 32:01 33:05 Oh, I love that. I love, love, love that. And what I really like about it is that you use some of the words that we talked about today to show, and that really just kind of cements how important those words are, right? You said pause, you said rest. We're a couple that just stood out and you said, you know, several more, but that is beautiful. And I love that. And I thank you for that because we do need that. That's the time that we're in now. Like, we, you know, and I see a word ease, people are like, we want to ease or live with ease, right? That's where we want to be the space that, not even want to be, that's the space that we're moving in. So your love is beautiful. So I want to make sure that I have that to include in the show notes, but LaVista Jones, hasta LaVista, I want, thank you so much for you lending your voice on women of color and intimate conversation. And I'm just going to say what your husband, she is looking mighty.

La'Vista Jones: 33:05 33:12 So, no, don't start. Don't start with me now. I got to go take this sweater off. It's one of my favorite sweaters. I would have to retire.

Deneen L. Garrett: 33:12 33:21 Yeah. But no, no. Thank you so much and enjoy the rest of your day. Thank you. It was a pleasure to be here.

La'Vista Jones: 33:21 33:23 Thanks for having me. My pleasure.

La'Vista Jones Profile Photo

La'Vista Jones

CEO/Founder

La’Vista Jones is a certified coach, six-time author, host of the BOSS™ Talk podcast and professional speaker with a message that challenges others to shift the way they engage with their work and care for themselves in the process. Her latest book, The BOSS™ Shift is a literary blueprint for implementing her signature framework that fuses systemization and self-care into practical self-preserving strategies for work-life balance.

As a corporate dropout and burnout survivor turned entrepreneur La’Vista is the founder and CEO of 31 Marketplace, an agency passionate about providing solutions for ambitious visionaries to amplify their impact, without sacrificing themselves to do it. Through her company’s initiative, The Amplify Effect, La’Vista and her team are on a mission to help these change agents bridge the gap between innovation and influence through sustainable podcasting.

Although she is a proud native of Ohio, La’Vista currently resides in Arizona with her husband Stewart, their son publicly known as ‘The Cub’ and bull mastiff puppy, Atlas.