CEO
Shawnte Smith is a dynamic creative director, accomplished image consultant, and published photographer with a passion for transforming visions into stunning realities. Based in Norfolk, Virginia, she is the powerhouse behind She’s a 10, a fashion and image brand that empowers clients to enhance their personal and professional image.
With over a decade of experience in personal branding, styling, and creative direction, Shawnte’s expertise spans photography, makeup artistry, wardrobe curation, and image transformations. Her unique skill set enables her to bring out the best in her clients on camera, video, and in-person for auditions, corporate events, and entertainment projects. Her work reflects her philosophy of Tentential—helping others reach their highest potential and embodying excellence.
A multi-published photographer, Shawnte is often booked for birthdays, weddings, business shoots, and specializes in artistic, creative projects. Her meticulous eye for detail and innate storytelling abilities have helped her craft captivating imagery that resonates deeply with her clients and audiences.
Her expansive portfolio includes working with elite clientele such as gold medal Olympic skaters and celebrities such as Robin Givens, Wendy Williams, Victor Willis, and most recently, Lateshia Pearson of Belle Collective—as well as the everyday individual looking to refine their image.
Although she wears many hats, Shawnte embodies her brand’s commitment to refinement, excellence, and bold creative expression. In 2025, she is set to launch Ten Projects 2025, a collection of ten industry-driven initiatives in art, fashion, and entertainment. One of the most anticipated projects, The Ten Moms Project, will celebrate and empower mothers through curated image transformations, branding, and storytelling.
With an ever-evolving vision, Shawnte continues to push creative boundaries, helping others refine their image, embrace their confidence, and step into their full potential.